rewatch
In March 2019, female soccer got professionalized in Argentina. The first match in its history was the most important derby (Boca Juniors vs. River Plate), but it was scheduled for a Tuesday at 3 pm. Nobody could watch it. That's why we used our influence as the most important sponsor of football in order to get real gender equity. If we are looking for female football to grow, first it needs to be seen.